Arduous Rock Atlantic Metropolis Proclaims $20M Renovation


Posted on: Could 3, 2021, 09:10h. 

Final up to date on: Could 3, 2021, 12:06h.

Arduous Rock Atlantic Metropolis says it should spend a minimum of $20 million in capital enhancements, the majority of the cash allotted to renovating 91 suites on the Boardwalk on line casino.

Hard Rock Atlantic City casino resort
Atlantic Metropolis is warming up, and friends are seen right here having fun with the boardwalk. Arduous Rock is investing one other $20 million into its on line casino resort. (Picture: Philadelphia Inquirer)

Arduous Rock solely opened its built-in resort in Atlantic Metropolis in June of 2018. Arduous Rock Worldwide acquired the shuttered Trump Taj Mahal from Carl Icahn for simply $50 million in 2017. The on line casino firm owned by the Seminole Tribe of Florida then invested greater than half a billion {dollars} to rework the India-themed property with turrets, minarets, and pretend gold right into a rock ‘n roll gaming resort vacation spot.

Now, lower than three years later, Arduous Rock is dumping one other $20 million into its Atlantic Metropolis footprint.

Sixty-six Superstar and 25 Roxy suites shall be renovated, and all commonplace rooms had been not too long ago upgraded with new flat-screen televisions and LED lighting. The $20 million funding spherical will even deliver a Starbucks to the boardwalk, extra slot machines to the on line casino flooring, and new out of doors seashore facilities. 

Casinos Spending in AC

Final yr was a tough yr for the 9 casinos in Atlantic Metropolis. The pandemic resulted in gross working earnings plunging greater than 80 p.c. It will have been worse if it weren’t for on-line playing and cellular sports activities betting.

Regardless of 13 months and counting of challenges, Atlantic Metropolis on line casino homeowners are making ready for higher financial circumstances forward. 

Together with Arduous Rock, Caesars Leisure is spending $400 million over the subsequent three years to renovate its three properties on the town. Ocean On line casino Resort final month introduced a $15 million property refresh, and Bally’s is investing $90 million in a much-needed and long-overdue renovation of its boardwalk namesake. 

“We have to reinvigorate Atlantic Metropolis,” Lupo informed the Related Press. “With declining income, there are solely so many guests on the market. It’s grow to be extra aggressive. These properties like Arduous Rock which are in it for the long term are investing their {dollars} now.”

Different Points of interest Coming to AC

Showboat proprietor Bart Blatstein believes Atlantic Metropolis should be greater than casinos to draw new guests. With playing widespread within the northeast, the actual property developer is concentrated on creating new leisure that appeals to households.

In April, Blatstein mentioned the whole value for his 100,000 sq. foot indoor waterpark will value $129 million. The Showboat is a non-gaming resort due to a deed restriction Caesars positioned on the property when it offered it again in 2014.

“We’re going to be the primary true year-round household resort in Atlantic Metropolis,” Blatstein mentioned not too long ago. 

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