DraftKings Could Be Focusing On Tech, Not BetMGM, In Entain Pursuit


Posted on: September 27, 2021, 08:28h. 

Final up to date on: September 27, 2021, 08:36h.

DraftKings’ (NASDAQ:DKNG) pursuit of Entain Plc (OTC:GMVHY) could possibly be centered round buying the goal’s know-how capabilities, doubtlessly placing MGM Resorts Worldwide (NYSE:MGM) on the prowl for its personal sports activities wagering tech stack.

DraftKings Entain
Entain CEO Jette Nygaard-Andersen. DraftKings could also be pursuing her firm for know-how, not the BetMGM enterprise. (Picture: Sky Information)

That concept is talked about by RoundHill Investments co-founder Will Hershey, who notes that MGM might not be capable to block a deal for Entain’s sports activities wagering know-how platform.

DraftKings would possibly actually be after Entain’s know-how underpinning the BetMGM providing, which can fall outdoors the scope of MGM’s blocking rights,” mentioned Hershey in a Saturday notice. “In such an end result, DraftKings would put MGM in a troublesome place of needing a brand new tech stack, which hypothetically may end in MGM making an acquisition of their very own.”

Final week, DraftKings surprised the gaming trade, floating a $22.4 billion money and inventory bid for Entain. The goal confirmed receipt of that proposal and that, days earlier, it rejected a $20.5 billion pitch from the Boston-based sportsbook operator.

How MGM Suits Into the Equation

Entain and MGM are 50/50 companions on the BetMGM enterprise, which is now the second-largest on-line sportsbook operator within the US and the highest iGaming firm by way of market share.

BetMGM is supported by Entain infrastructure and know-how, whereas the advertising and marketing facet is pushed by MGM and its enviable model recognition, participant database, and portfolio of land-based gaming venues. The on line casino large mentioned it’s monitoring the DraftKings/Entain talks and that it’s keen to work with these two events to return to an amicable decision. However ought to DraftKings pursue an all-out takeover of Entain, together with the BetMGM stake, MGM clearly states such a deal wants the operator’s approval.

MGM, itself a earlier suitor for Entain, needs full management of the BetMGM unit, and it might be able to get that with out having to dole out a lot money. Hypothesis is swirling that the on line casino firm may merely purchase out Entain or pursue an preliminary public providing (IPO) of the web gaming enterprise.

If DraftKings is pursuing Entain for know-how and to bolster its worldwide publicity, it might be compelled to work with MGM on a decision for BetMGM. DraftKings hasn’t publicly mentioned if it’s pursuing Entain purely for its tech stack, or if BetMGM is crucial to getting a deal carried out.

Entain’s Different Property

Along with the BetMGM stake and its back-end capabilities, Entain brings way more to the desk. For instance, it’s one among largest sports activities betting firms within the UK and Europe by means of its Coral and Ladbrokes manufacturers, amongst others. Moreover, it’s one of many largest operators in Australia — a fascinating sports activities betting market that DraftKings lacks publicity to. It’s not but clear how DraftKings plans to deal with these companies ought to it finally purchase Entain.

“Entain’s different belongings, which embody U.Okay. brick-and-mortar betting retailers (i.e., Ladbrokes Coral) and its non-U.S. on-line betting manufacturers (i.e. bwin, SportingBet) up for grabs. It’s unclear if DraftKings has an actual want for these belongings, regardless of the engaging relative a number of, as they’d doubtlessly dilute DraftKings’ pure-play US development story,” mentioned Roundhill’s Hershey.

There may be some speak that if DraftKings is profitable in its pursuit of Entain, the suitor will public sale off the goal’s UK betting retailers in a transaction comparable to what Caesars Leisure (NASDAQ:CZR) not too long ago did with William Hill’s worldwide belongings. In truth, such a course of would seemingly draw a few of the identical events that kicked the tires on William Hill’s Excessive Road retailers.

Below UK legislation, DraftKings has till Oct. 19 to make a proper supply for Entain.

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