DraftKings Teaming Up with Meadowlark, Accesses Le Batard Podcasts
Posted on: April 27, 2021, 12:11h.
Final up to date on: April 27, 2021, 03:37h.
DraftKings (NASDAQ:DKNG) continues transferring additional into the media panorama, asserting at present it reached a content material distribution settlement with Meadowlark Media. Meadowlark Media is the proprietor of Dan Le Batard’s community of reveals.
Monetary phrases of the settlement, which additionally consists of monetization and sponsorship features, weren’t disclosed. However unidentified sources advised The Wall Avenue Journal the sportsbook operator is doling out $50 million for the pact with Meadowlark.
Boston-based DraftKings will distribute The Dan Le Batard Present with Stugotz and the Le Batard & Mates Community to a wide range of radio and tv stations, in addition to digital and social media platforms.
DraftKings can also be gaining rights to distribute Le Batard’s podcast, which averages 10 million to 12 million downloads, for 3 years. The purpose is to generate income off these distribution rights whereas offering one other avenue for promoting and shopper engagement. The Le Batard suite of reveals will sport DraftKings’ odds, betting knowledge, and broader sportsbook and each day fantasy sports activities (DFS) data.
Meadowlark Deal A part of Broader Media Push
The Meadowlark pact extends a busy tempo of dealmaking for DraftKings, notably within the media house.
Final month, the gaming firm revealed its buy of Vegas Sports activities Info Community (VSiN). The operator subsequently employed former Verizon govt Brian Angiolet to supervise media technique. DraftKings additionally launched a channel on the SLING TV streaming service after reaching an identical cope with DISH Community.
Earlier this month, DraftKings mentioned it’s shopping for Israel-based Blue Ribbon Software program, a supplier of world jackpot and gamification companies to be used with jackpot promotions.
In March, the DFS supplier bought $1.15 billion price of convertible notes, with analysts claiming the proceeds from that transaction may very well be used for acquisitions, notably within the media house. That speculation is being validated.
Bullish on DraftKings Inventory
To not be misplaced within the hoopla surrounding the Meadowlark settlement is that Wall Avenue stays keen on DraftKings inventory regardless of latest struggles.
At this time, Needham analyst Bernie McTernan initiated protection of the gaming fairness with a “purchase” ranking and an $81 worth goal. That means upside of about 37 % from the April 26 shut.
We see DKNG as a pacesetter within the rising North America on-line playing market, a $35B market alternative,” mentioned the analyst in a be aware to shoppers.
“Regardless of combined leads to New York, we see the present regulatory setting as supportive, which ought to result in a major progress in laws, a key cause our ’22 and ’23 estimates are above consensus. We see a 3:1 risk-reward in our bull case vs bear case targets, and importantly envision a better chance of our bull case taking part in out vs our bear case.”
Translation: McTernan says in a extremely bullish state of affairs, DraftKings might soar to $150.