iSoftBet extends gamification expertise


After not too long ago launching its newest Maintain & Win providing, British on-line and cellular on line casino software program supplier iSoftBet has inked a partnership settlement with Wager Seven On-line Ltd. model, SuperSeven.

Below the settlement, the newly established on-line on line casino will combine iSoftBet’s numerous providing of proprietary content material together with high-quality Maintain & Win and Megaways (below license from BTG) gaming mechanics, including fashionable titles corresponding to Sea of Riches, Aztec Gold Additional Gold Megaways, sequel to the 2019 hit, and from the Twisted Story sequence, Queen of Wonderland Megaways.

Premier providing:

Commenting on the brand new partnership, Head of Enterprise for SuperSeven, Emilie Zamponi mentioned…

“At SuperSeven, we glance to offer our gamers with a contemporary, reliable product providing, and partnering with suppliers of iSoftBet’s stature is vital to this course of.

“That includes distinctive content material for gamers of all tastes, we’re excited to see how the provider’s spectacular portfolio resonates with our gamers.”

Engagement options:

Launched earlier this 12 months by privately-owned firm Wager Seven On-line Ltd with the aim of shaking up the iGaming market with its SuperPots gamification. The modern product is designed to intensify gameplay and increase potential big-win pleasure, in response to iSoftBet. Mixed with the UK supplier’s participant engagement options, headlined by its iNgame superior advertising and marketing instruments, the brand new collaboration will see gamers leverage market-leading gamification options.

Head of Enterprise Improvement for iSoftBet, Lars Kollind additionally commented on the deal, stating…

“We’re delighted to take our proprietary providing reside with SuperSeven. They’re aligned with our values of delivering wonderful, enjoyable experiences in an expert approach and we look ahead to working with them.”

New slots:

As talked about, the deal carefully follows the Could fifth launch of iSoftBet’s newest Maintain & Win journey, Pearl Legend, introduced on a  3×5 grid and full of options, corresponding to wilds, additional spins and multipliers. The brand new hit provides to the supplier’s fast-growing Maintain & Win providing, which at present accommodates the favored titles, Gold Digger, launched in June final 12 months, and Mighty Stallion.

In the meantime, within the final 12 months, the London-headquartered provider has sealed a string of latest partnerships together with the newest with world gaming powerhouse William Hill, which took its first iSoftBet sport, Moriarty Megaways, reside for an unique two-week interval throughout the UK earlier than the Sherlock Holmes-inspired slot’s common launch on Could 18th.

White paper:

In different latest enterprise, iSoftBet launched a white paper (pdf) outlining the steps Chief Know-how Officer Neal Garman and the corporate believes the iGaming business must take to ship “future proofed” leisure experiences. Garman authored the 7-page free-to-download examine entitled “Seven Years In The Making.” 

The examine highlights the next areas:

  • The web of behaviour (IOB)
  • Digital twins Hyperautomation

At present energetic in 19 key regulated markets world wide, the UK on-line and cellular on line casino software program supplier provides a number of the business’s greatest iGaming operators, together with Betsson and LeoVegas, with a big number of premium titles and the quickest path to market, whereas additionally prioritizing partnership with prime regional manufacturers, corresponding to Rootz throughout Europe and Groupe Partouche in Switzerland.

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