Las Vegas Sands Ups Push for Authorized Casinos in Texas with Advert Marketing campaign


On line casino large Las Vegas Sands is ready to additional bolster its effort to convey Las Vegas-style playing to Texas with a brand new multimillion-dollar promoting marketing campaign.

A number of TV spots and radio adverts will start airing on April 15 within the state’s greatest metropolitan areas, calling for the legalization of casinos.

Information about Las Vegas Sands’ promoting blitz emerged on Wednesday, the identical day a state Home committee reviewed lately tabled proposals for the enlargement of playing in Texas. Lone Star State lawmakers have traditionally been against bringing extra playing.

A narrator in one of many 30-second TV adverts tells state residents that Texas yearly loses huge quantities of tourism and playing cash to neighboring states the place extra gaming and betting choices are allowed.

The spot continues that the “the Legislature can enable Texans to vote to construct 4 world-class vacation spot resorts and casinos this coming November and that properties of this sort would convey the billions of {dollars} that Texas loses yearly again to the state.

The brand new advert marketing campaign is funded by Las Vegas Sands below its new Texas Vacation spot Resort Alliance. The initiative launched its web site and social media accounts this week to coincide with the beginning of the advert marketing campaign.

On line casino Measure Makes Little Progress in Legislature

It must also be famous that Las Vegas Sands is backing laws that requires state residents to be allowed to vote on whether or not 4 vacation spot resorts with casinos must be constructed within the Dallas-Fort Price, Houston, San Antonio, and Austin metropolitan areas.

The corporate has plowed tens of millions into lobbying for playing enlargement within the state in hopes to influence native legislators to lastly introduce extra gaming and wagering choices after earlier unsuccessful makes an attempt.

A on line casino measure was filed within the Legislature final month, however has made little progress since then. The Senate model of the invoice has been referred to a committee, however it’s nonetheless unknown when it could be reviewed and if it could be reviewed this session.

A separate piece, this one backed by a coalition of Texas sports activities groups, betting operators, and racetracks, requires the legalization of sports activities betting within the state. It was mentioned within the Home on Wednesday.

Home Speaker Dade Phelan appears to be extra open to introducing extra playing to Texans, however Lt. Gov. Dan Patrick, who presides over the Senate, very a lot crushed hopes for bringing casinos and betting to the state earlier this yr.

Requested about his ideas on the matter, Gov. Greg Abbott stated that he needs to know the place residents are at on the subject.

Supply: Las Vegas Sands launches multimillion-dollar advert marketing campaign to push for casinos in Texas, The Texas Tribune, April 14, 2021

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