Lithuania to Implement Blanket Ban on Playing Adverts on July 1

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Lithuania’s authorities has just lately authorized a blanket ban on playing promoting that’s set to return into impact on July 1.

On Thursday, Lithuanian lawmakers adopted amendments to the nation’s Regulation on Playing by overwhelming 105 sure votes, with 14 abstentions.

Underneath these amendments, regionally licensed playing operators will now not be capable to promote any on line casino and betting merchandise through particular occasions and promotional campaigns, check video games, distribution of playing chips, totally different items and reductions.

The playing promoting ban covers each the retail and on-line sectors of the Baltic nation’s regulated playing business.

As talked about above, the brand new promoting regime is ready to take impact on the begin of July. Whereas the current amendments will introduce an outright ban, it needs to be famous that playing merchandise are at the moment promoted within the nation with sure limitations.

For example, operators are prohibited from providing gamers items to encourage them to gamble. As well as, playing actions can solely be carried out at licensed brick-and-mortar venues and through licensed web sites.

And since July 2020, corporations are required to show warnings in regards to the dangers related to gaming and betting in all of their adverts.

Accountable Playing Effort

The brand new promoting restrictions had been adopted as a part of Lithuanian lawmakers’ efforts to safe a safer playing surroundings for residents of the nation.

The blanket ban is ready to be launched after a survey carried out by Lithuania’s Gaming Management Authority in November 2020 confirmed robust help for a transfer of this sort. About 76% of all 1,001 survey respondents mentioned playing promoting ought to at the least be restricted, whereas 52% mentioned an outright ban was a vital transfer.

In April 2020, regionally licensed operators agreed to stop promoting their services through the nation’s first coronavirus-forced knockdown.

Forward of the enforcement of the brand new guidelines, Lithuania Gaming Management Authority director Virginijus Dauksys has revealed that the regulator has obtained many complaints about playing operators failing to adapt to present guidelines and utilizing totally different channels to actively promote their merchandise.

The looming ban has its opponents, as nicely. Mantas Zakarka, a consultant of the nation’s Nationwide Playing and Gaming Enterprise Affiliation, has warned that the introduction of such a ban would make the native market much less enticing for potential new entries and would solely profit the black market.

Lithuania just isn’t the one nation implementing a whole ban on on line casino and betting adverts. A number of years in the past, Italy adopted related complete restrictions, whereas Sweden, which Lithuania shares a maritime border with, is at the moment mulling introducing a brand new regime that will totally restrict all types of playing promoting.

Supply: Lithuania’s parlt bans promotion of playing, Baltic Occasions, Could 20, 2021





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