Ocean On line casino Resort Atlantic Metropolis Sues New Foe Dwell Philadelphia


Posted on: September 2, 2021, 09:06h. 

Final up to date on: September 2, 2021, 02:25h.

Ocean On line casino Resort didn’t precisely take over an apple pie to welcome its new neighbor to the area’s gaming trade. As an alternative, the Atlantic Metropolis Boardwalk property introduced Dwell! On line casino Resort Philadelphia with a lawsuit.

Ocean Casino lawsuit Live! Philadelphia
Ocean On line casino resort argues in federal courtroom that its main slogan — “GO FOR THE WIN” — is being wrongly utilized by a competitor. The Atlantic Metropolis property has sued Dwell! On line casino Philadelphia. (Picture: Ocean On line casino Resort)

AC Ocean Stroll LLC, the dad or mum entity of Ocean On line casino Resort, argues in federal courtroom that Dwell! On line casino Philadelphia has unlawfully used its patented promoting mantra. In New Jersey District Court docket, attorneys representing Ocean declare that its “GO FOR THE WIN” slogan has been infringed upon by the Dwell! advertising crew.

“Since on or about July 20, 2021 — roughly one month after Ocean rolled out its GO FOR THE WIN promoting marketing campaign — defendant Dwell! has featured LET’S GO FOR THE WIN in promoting and advertising to entice prospects to attend its on line casino and use its on-line gaming providers,” the lawsuit asserts.

It seems that Dwell! obtained the message, as On line casino. org couldn’t discover any “LET’S GO FOR THE WIN” advertising supplies on the Philly on line casino’s web site or social media channels.

Dwell! Philly opened within the Pennsylvania metropolis’s Stadium District earlier this yr. The $700 million built-in resort is simply 50 miles west of Atlantic Metropolis’s 9 casinos.

Damages Sought

Ocean attorneys contest that comparable mottos will possible trigger confusion amongst prospects.

Defendant Dwell!’s unauthorized use of a confusingly comparable service mark interferes with Ocean’s means to manage the character and high quality of the providers Ocean supplies beneath its GO FOR THE WIN service mark, and locations the precious repute and good will of Ocean within the arms of defendant Dwell!, over which Ocean has no management,” the litigation provides.

Ocean’s lawsuit claims that Dwell! has been notified relating to the same slogans, however has continued to make use of the wording in what the Atlantic Metropolis on line casino claims are a “willful, intentional, and deliberate act made in unhealthy religion.”

Ocean’s “GO FOR THE WIN” software with the US Patent and Trademark Workplace (USPTO) resulted within the on line casino receiving a use software for the tagline. Such an affordance offers Ocean precedence rights and utilization of the phrase.

The lawsuit brings two counts of unfair competitors challenges towards Dwell! and its dad or mum entity, Stadium On line casino, LLC. The Cordish Firms, primarily based in Baltimore, owns and operates Dwell! casinos in Maryland and Pennsylvania.

Ocean is looking for a federal choose to order Dwell! to stop and desist from persevering with to make use of any comparable wording to its USPTO-protected slogan. The Atlantic Metropolis on line casino moreover requests unspecified damages sustained by the defendant’s alleged infringement, and attorneys’ charges and different bills incurred by Ocean regarding the problem.

Function Reversals

Ocean was not too long ago the defendant in one other on line casino vs. on line casino lawsuit. MGM Resorts Borgata introduced a grievance towards Ocean in August of 2020, alleging that it stole its commerce secrets and techniques by poaching its advertising workers.

In Could of this yr, the 2 casinos introduced that they’d reached a settlement. MGM instructed On line casino.org that Ocean agreed to honor Borgata’s “restrictive covenants, together with its non-compete, non-solicitation, and confidentiality provisions which are designed to guard Borgata’s commerce secrets and techniques.”

Borgata argued that Ocean intentionally employed William Callahan and Kelly Ashman Burke — two of the resort’s high advertising execs — with a purpose to achieve entry to the MGM on line casino’s high-roller VIP Rolodex.

In a separate incident, in Could Cordish pressured a small native media group to vary its brand. The on line casino firm took situation with the font Chadds Ford Dwell used, which it claimed violated its patented Dwell! brand.

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