On-line Playing Supplier SOFTSWISS Unveils Rebrand


On-line on line casino and sports activities betting software program provider SoftSwiss this week introduced that it’s set to rebrand in a transfer that displays the corporate’s present place on the web playing market and its imaginative and prescient to take care of a number one place on this market.

From July 1, the supplier’s brand textual content and model title might be spelled SOFTSWISS (in caps) in all its official press releases and advertising supplies.

SOFTSWISS defined that its brand’s new really feel will adhere to its model values and place as an progressive and main supplier that strives to ship “essentially the most safe and dependable” iGaming and on-line sports activities betting options to its purchasers.

The corporate revealed that throughout the model picture growth stage, it integrated a very powerful classes it had discovered prior to now and mixed them with the principle secret of its model’s success – its staff.

SOFTSWISS was launched in 2009 as a small software program growth startup with only a slew of staff. Over the previous 12 years it has grown into a large internationally acknowledged model that now employs greater than 700 specialists in workplaces in Belarus, Malta, and Poland.

The brand new model brand will mirror the corporate’s evolution through the years with its more energizing and extra up to date look.

Newest in a Collection of Modifications in Visible Id

That is the newest change SOFTSWISS has applied to replace its visible identification in recent times. In 2019, the corporate debuted a brand new brand that, whereas bearing the identical colours as its previous one, was extra according to its multi-vertical product providing.

SOFTSWISS broke away from its previous bitcoin and on line casino chip brand in favor of a easier but trendy look that footage a counter-clockwise turned ‘s’ that alludes to the infinity image.

Again in its early days, SOFTSWISS had established itself as a supplier of a one-stop-shop white label resolution that took care of all technical, authorized, and monetary processes associated to the launch of a brand new on-line on line casino.

In 2013, the corporate pioneered a bitcoin-optimized on-line on line casino resolution, effectively forward of the frenzy that the preferred crytpocurrency has stirred in recent times.

Through the years, SOFTSWISS has expanded its portfolio of merchandise to now embrace a web-based on line casino platform, a sportsbook platform, which it launched not way back, a recreation aggregator, a crypto on line casino resolution, the Affilka affiliate administration platform, in addition to totally different managed providers.

Commenting on their newest large information, SOFTSWISS founder Ivan Montik mentioned that “trying again, it’s astonishing to understand how a lot we’ve grown” and that “we began over 10 years in the past with a really small staff, which has now develop into the scale of a small village!

Mr. Montik identified that the brand new look will mirror their fixed need for innovation and growth and that via the brand new visible sample and total unified picture, they are going to have the ability to “talk the model positioning a lot clearer to our present and potential purchasers.”

Supply: SOFTSWISS is Rebranding, SoftSwiss Newsroom, June 29, 2021

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