Snaitech Integrates Playtech’s HappyBet German Playing Model


Snaitech Group, Playtech’s Italy-facing B2C playing enterprise, is about to combine HappyBet into its operations, information emerged this week.

HappyBet is concentrated on offering B2C playing providers in Germany and Austria, the place it runs greater than 200 betting outlets and ship on-line merchandise to native prospects. The corporate’s annual turnover stands at roughly €20 million.

As a part of the continuing integration, HappyBet has returned to its unique model after working as HpyBet for a short time.

With retail and digital operations, Snaitech is without doubt one of the leaders within the provision of playing merchandise in Italy. The operator joined the bigger Playtech group in the summertime of 2018, when the software program powerhouse acquired the B2C enterprise in an €850 million deal.

Except for its home market, Snaitech is now set to broaden its footprint throughout two different main jurisdictions through the HappyBet integration. Commenting on the transfer, Fabio Schiavolin, CEO of the Italy-facing operator, mentioned that it will assist HappyBet speed up its progress as Germany gears up preparations for the regulation of its playing market.

Germany’s new playing legislation is about to take impact in mid-2021 after years of bickering between stakeholders and failed makes an attempt for the nation to reorganize its sports activities betting and on-line on line casino and poker area.

Gaining Market Shares in Germany and Austria

Mr. Schiavolin mentioned that HappyBet’s integration with Snaitech would supply the Germany-focused operator with entry to extra sources because it prepares for the nation’s new regulatory regime. The model would additionally be capable to profit from Snaitech’s large expertise in enterprise improvement and technological infrastructure, the chief additional famous.

Of how they plan to develop the HappyBet operation, Mr. Schiavolin mentioned that they need to consolidate and broaden its place within the profitable digital market and that they will even work on “gaining market shares in Germany and Austria.”

As well as, Snaitech plans to carry its expertise in Italy’s retail and Web betting fields. Italy is without doubt one of the largest regulated playing markets in Europe and on this planet and, as such, additionally ranks among the many best ones.

When Germany reorganizes its area in simply a few months, it will too grow to be a large regulated area with huge potential for progress for regionally licensed operators.

Of the continuing integration, HappyBet Germany Managing Director Michael Lessig mentioned that he’s assured the transfer would help the model’s progress prospects and that they’re happy to be working with the Snaitech group on this.

Mr. Lessig went on to say that HappyBet and Snaitech share the keenness and need to determine themselves as one of many prime suppliers of B2C playing providers with a German license and “to enter new market segments as a part of the brand new regulation in 2021.”

Again in October 2020, HappyBet was one of many first operators to obtain a license from German authorities to function within the native market.

Supply: Snaitech Acquires Happybet, European Gaming, Might 13, 2021

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