The Athletic Might Be Takeover Goal For DraftKings, FanDuel


Posted on: November 1, 2021, 12:11h. 

Final up to date on: November 1, 2021, 12:11h.

DraftKings (NASDAQ:DKNG) and rival FanDuel are among the many firms reportedly bidding for The Athletic after talks with different media retailers fell aside.

The Athletic
The Athletic co-founders Alex Mather, left, and Adam Hansmann. Their firm is rumored to a takeover goal. (Picture: Axios)

The Athletic is a subscription-based sports activities media entity backed by traders together with Courtside Ventures, Founders Fund and Powerhouse Capital and is looking for a valuation of not less than $750 million, in keeping with The Info, which broke the information of the gaming firms becoming a member of the fray for the San Francisco-based firm.

Launched in 2016 by Alex Mather and Adam Hansmann, The Athletic covers sports activities in 47 North American cities and the UK. A 12 months in the past, the corporate topped the a million subscribers and it’s been rumored to be a takeover goal for a lot of this 12 months.

In March, hypothesis surfaced that The Athletic was discussing a merger with Axios and that the results of that marriage would have been the mixed entity going public through a transaction with a particular function acquisition firm (SPAC), however these talks fell aside. In June, it was revealed the sports activities media property was holding talks with the New York Instances, however these negotiations have been additionally scrapped.

DraftKings, FanDuel Are Smart Suitors

DraftKings and FanDuel, a unit of UK-based Flutter Leisure (OTC:PDYPY), each make for sensible bidders for The Athletic as a result of sportsbook operators are eagerly diving into media partnerships and offers as avenues for attracting and retaining shoppers.

In January, Macquarie Analysis forecast greater than $30 billion price of iGaming and sports activities wagering income by 2030, all attributable to operator relationships with media companies.

For its half, DraftKings is lively in media deal-making. The Boston-based gaming firm bought Vegas Sports activities Info Community (VSiN) in March. A month later, it introduced a $50 million funding in Meadowlark Media. Meadowlark Media is the proprietor of Dan Le Batard’s community of reveals. The corporate was tied to hypothesis surrounding Rating Media & Gaming, which was finally acquired by rival Penn Nationwide Gaming (NASDAQ:PENN).

Talking of Penn, Barstool Sports activities founder David Portnoy mentioned his firm held talks with DraftKings previous to agreeing to a cope with the on line casino operator in January 2020. DraftKings additionally reportedly made a run at The Motion Community, which was bought by Danish betting analytics supplier Higher Collective for $240 million.

Large Valuation Enhance, MGM Involvement

The Athletic looking for a valuation of $750 million implies the corporate is price 50 % extra at this time than it was in 2020. Commanding that price ticket is a distinct matter as a result of it’s believed the media firm isn’t turning a worthwhile and is burning money.

Final 12 months, the media agency raised $50 million in enterprise funding, valuing it at $500 million. Bedrock Capital, Founders Fund, and actor Matthew McConaughey participated in that funding spherical.

One other focal point is that the sports activities media property has a partnership with BetMGM although it’s not clear if MGM Resorts (NYSE:MGM) and Entain — BetMGM’s operators — are mulling a run at The Athletic. BetMGM additionally has a media cope with Yahoo! Sports activities. So far, the gaming firm hasn’t pursued direct media acquisitions as have a few of its rivals.

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